Instagram Founders Break Their Silence Over Influencer Marketing
During their thought-provoking discussion at this year’s SXSW festival in...
What Brands Look For On Your Instagram Feed
As influencer marketing continues to evolve, brands are starting to spread...
TRIBE's Definitive List of Creative Formats
With TRIBE, you get to showcase your creativity upfront and let your content...
Insights to Nail Your Advertising This Holiday Season
The holiday season is upon us! And with three major events - Christmas, Black...
TRIBE's Commitment to Brand Safety
Influencer Marketing is about to become the next Billion Dollar Industry, so as this channel takes up an increasingly larger share of marketing strategies, it's never been more important to ensure the platforms and agencies you work with are committed to the highest standard of integrity. TRIBE was built with these values in mind, which is why we we’ve always delivered content up front, the ultimate safety for any Brand. Not only do you get to ensure each piece of content aligns with your brand and strategy but you can also be confident that the content in your TRIBE inbox has been crafted by authentic influencers. We ensure this by running periodic scans on each and every Influencer on TRIBE to identify irregularities that might indicate fraudulent behaviour. In the earliest stages of TRIBE’s development, we created fake accounts that emulated the worst behaviour such as ripping content, buying engagement and using follower bots. The findings of this study were then dissected by our data science team who constructed a set of patterns and key indicators to identify fraudulent influencers. This became our proprietary Audience Vital Signs (AVS) algorithm. By scanning every influencer on entry into our network and multiple times per day we’re preventing any inauthentic accounts from entering our platform and more importantly, from entering your TRIBE inbox. So not only are you saving yourself time checking each influencer but your campaign budget goes further. We’re constantly refining and updating our AVS to make sure we’re picking up on any new fraudulent techniques so that we can maintain our platform integrity, and you have less to worry about! Today, there are four main components of our brand safety pledge. If you’d like to know more about each of these components, please click through to a more detailed explainer.
Why is My Content Getting Declined?
We know, getting declined can suck... “You’ll never have a 100% approval rate,...
Why It Makes Sense to Buy the Product Before Creating
Here at TRIBE, we do things a little differently. It’s no secret that being an...
TRIBE's Top Apps for Editing Your Snaps
As content creation continues to thrive, more and more photo-editing apps are appearing left, right and centre. From one-touch filters to pocket photography studios, there’s a whole world of creative tools right at our fingertips - literally! Influencers are spoilt for choice when it comes to editing software, but how do you know which app is right for you and your creative? If you wanna give your edits some credits, here’s the TRIBE guide for choosing the best apps for your snaps!
How to get your Content Purchased by Global Brands
Have you ever dreamed of seeing your content splashed across billboards, or the...
How to License your Best Performing Content in 3 Steps
Some influencer posts perform with above-average audience engagement. The key...
What is a TRIBE Content Campaign?
TRIBE is all about accessing branded content at scale by activating an army of...