TRIBE's Commitment to the GDPR
TRIBE is committed to compliance with the General Data Protection Regulation...
How To Use Influencer Marketing To Grow Your Business
Influencer Marketing is the fastest-growing customer acquisition marketing...
A Rundown on the TRIBE Fee
Wondering how much it costs to use TRIBE to run your influencer marketing...
How to Create Your UGC Campaign
Imagine tapping into your consumers’ creativity to build a library of on-brand,...
Customer Stories, Brand Resources
How OMD Created Bacardi's #MojitoMoment
Within days of uploading their #MojitoMoment campaign to the TRIBE platform,...
How to Nail Your First TRIBE Submission
You never get a second chance at a first impression. But by prepping your post...
How To Get Value Out of Influencer Marketing
When done right, Influencer marketing is powerful and valuable. You might find yourself struggling to find a volume of quality influencers to create word of mouth around your brand. You could scan millions of Instagram users and approach influencers one-by-one to try and persuade them to endorse your product. Or you could take the easy way out, and use a self-serve marketplace like TRIBE where we bring influencers to brands hungry for their creative and original content. Plus, there's only so many times you can take the hit of a seen message with no reply. CMO took a deep dive into the different influencer marketing platforms you can use to get the most out of Influencer Marketing with the least effort, TRIBE included, so have a read here.
Influencers Are the New Brands
Our instagram feeds contain high quality sponsored content, runway shows feature popular fashion bloggers, and traditional celebrity endorsements have been replaced by true lovers of the product. It is fair to say that influencer marketing has well and truly taken off! Influencers are now recognised by brands as major marketing channels and are becoming brands themselves. While the difference between influencers and brands once existed, popular influencers have so many followers, they’ve grown their personal brand to the point of and becoming a brand themselves. This uncertainty, along with their unrelatable lifestyles and underwhelming sales results have lead brands towards micro influencers. For an industry based on the “economy of trust”, we think it makes sense to target smaller audiences, spread stronger messages and make a deeper impact. To read more, check out the article here.
How to Create Stop Motion Content
Stop Motion videos are a compelling way to Instagrab the attention of your fave...
Follower Bots and Why Brands Won’t Work With You
2018 Update to Influencer Rating: In a bid to protect the energy of both our influencers and brands, we have updated TRIBE’s influencer ratings to penalise any current bot activity detected on influencer accounts. See here for more details. Once you completely stop using these tools, your rating will begin to recover. Growing an Instagram account is hard. It’s tricky being patient in an industry growing as quickly as influencer marketing. Unfortunately the fear of ‘missing the boat’ is driving many to set up FOLLOWER BOTS to cut corners. While these can boost numbers in the short-term, brands are now lumping Follower Bots in the same bucket as buying fake followers, likes and comments. But it makes sense. In fact, we’ve recently noticed at TRIBE how many influencers are being declined because of them. Bots are costing talented content creators LOADS of valuable collaborations.
Rise of The Silver Influencers
As early adopters of social media, millennials are synonymous with technology and networking platforms. While the typical influencer might be an entrepreneurial millennial using their Instagram accounts to kickstart their career, things are slowly changing. A new wave of silver influencers is gaining momentum, and for good reason. As the fastest growing generation for social media use, the appeal for the middle-aged to jump on the insta-influencer bandwagon is growing. With Instagram’s easy-to-use interface, and the connection with like-minded creatives, these influencers are building quite the tribe! Head over to TRIBE Founder Jules Lund’s article to read more.