Instagram has changed the way people shop. Consumers are now looking to beauty influencers for recommendations and expertise. Join TRIBE Founder, Jules Lund as he hosts this insightful session alongside:
• Rachel Tay, Facebook
• Ashley Schuberg, (@miss_gunner)
• Ramon Israel, (@ramonisrael)
KEY TAKEAWAYS:
• Why authenticity is the key to a successful brand/creator partnership in influencer marketing. Brands need to trust the creative process of influencers to get the best results, as they know their audience best.
• How building a long term collaborative relationship between brands and influencers is beneficial to both parties. When a brand finds a creator that is aligned with their branding, they can leverage their expertise to find unique ways to broadcast the brand’s USP to the world.
• The importance of highlighting both the brand and the product in Branded Content Ads, and how when used in combination with ads from your brand’s account drive incremental purchases 80% of the time.
While the focus is on beauty products, the panel also cites real-world examples from brands such as Bose, Sunbeam, Rimmel and Dr Teals. Make sure you watch to the end, as Ramon gets a real-time delivery from one of his brand partners!
