The objective:
Drive awareness for the “Happy Habits’ campaign
The solution:
As part of their wider campaign, Colgate invited TRIBE’s TikTok Creator community to participate in the #HappyHabits hashtag challenge.
The challenge aimed to encourage everyone to brush their teeth twice a day for two minutes.
CREATORS COULD PARTICIPATE IN 2 WAYS:
1. By showing how brushing their teeth was a vital element of winding down with videos of their night-time routine.
2. By making brushing fun while dancing to Colgate’s own ‘Happy Habits’ track and encouraging their audience to use the trending song themselves.
Tactics used:
1. Night-time routine
2. Happy Habits dance challenge
Organic performance
...and growing
Watch the content here
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by @aaliy0h_
Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.
