The objective
To experiment with influencer marketing on TikTok and drive awareness for the Elf Cam app
The strategy
In the lead-up to the 2022 holiday season, the team behind Elf Cam collaborated with TRIBE’s TikTok creator community to generate fun and exciting video content showcasing the new Elf Cam App.
Playful content was the key criteria for the campaign, highlighting the fun and joyful family activity of the original Elf on a Shelf game. Creators shot engaging reaction videos of their kids interacting with the app that shows where the cheeky elves have been hiding in their homes.
The standout content came from top-performing creator @ylwsqr who shot a hilarious skit video with a ‘grown up’ child, showing that the fun isn’t just for the kids.
Tactics used
Check out the top-performing post
TOP PERFORMER: @ylwsqr
Organic Performance
...and growing
Watch the content here
by @lozzijx
Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.
