The objective:
Drive sales from students via discount
The solution:
Widely considered the social platform for GenZ, Iceland Supermarketed collaborated with TikTok Creators to share their 10% student discount with their younger audiences.
The key message was important, but the brief allowed the TikTokkers to be creative, like top Creator @elvira.styles performing a variety of characters to tell a story.
Tactics used:
Check out the top performing post
TOP PERFORMER: @elvira.styles
...and growing
Watch some content from the campaign
by @daliawainx
Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.
