The objective:
Generate awareness for a new product launch
The solution:
Launching a new product was the perfect reason for Mac Cosmetics to trial a TikTok influencer marketing campaign.
Dozens of TRIBE Creators pitched how they would shoot a Before & After showcasing the dramatic impact of the MACStack Mascara. Think real-time demos of ‘natural to next-level volume’ lashes. Authenticity was key, and the Creator’s own reactions to using the product drove home the messaging.
Tactics used:
Organic performance
...and growing
Watch some content from the campaign:
by @muariana
Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.
