Having the ability to make informed, data-led decisions is vital in Creator Marketing.
TRIBE's first-party, real-time data direct from Meta and TikTok's APIs provides marketers with accurate metrics to measure the performance of their campaigns, and importantly, metrics to inform which creators to collaborate with.
What pre-purchase creator performance metrics does TRIBE provide?
When a creator pitches to your campaign, you'll also access their estimated performance and audience demographic data - giving you the information you need to identify which creators are most suited to your objectives and gain insight into the potential their content has to perform before committing to collaborating with them.
Below are the estimated and average performance metrics available in the TRIBE platform.
AUDIENCE METRICS
Gender
Age Range
Top Locations (Countries)
Top Locations (Cities)
ESTIMATED PERFORMANCE METRICS
Followers: Number of social account followers
Average Engagement Rate: Average number of likes, comments, shares and saves the creator received on their 24 most recent posts as a percentage of the creator's video views, in the last 6 months.
Average Views/Impressions Rate: Average accounts that saw the creator's 24 most recent posts as a percentage of the creator's total followers, in the last 6 months.
Average Reach Rate: Average unique accounts that saw the creator's 24 most recent posts as a percentage of the creator's total followers, in the last 6 months.
Average EMV: Average $ value of the engagement & impressions received on the creator's 24 most recent posts.
Est. CPE: Estimated cost per engagement based on the creator's average engagement over their 24 most recent posts in the last 6 months.
Est. CPV: Estimated cost per video view based on the creator's average video views on their 24 most recent Reels/videos.
Est. CPM: Estimated cost per thousand impressions.
Est. EMV Multiplier: Estimated return on investment (ROI) of creator's 24 most recent posts compared to the cost of purchasing submission.
Average Likes: Average number of likes the creator received on their 24 most recent posts in the last 6 months.
Average Comments: Average number of comments the creator received on their 24 most recent posts in the last 6 months.
Average Shares: Average number of shares the creator received on their 24 most recent posts in the last 6 months.
Average Engagement: Average number of likes, comments, shares and saves the creator received on their 24 most recent posts in the last 6 months.
Average Views / Impressions: Average views creator received on their 24 most recent posts in the last 6 months excluding replays.
Average Reach: Average unique accounts that saw the creator's 24 most recent posts in the last 6 months.
What’s in it for you?
This data will help you decide which creators' posts to purchase. Gone are the days where you measure Influencer Marketing by engagement (likes and comments), you're now able to measure it based on predictive reach and views of the post; meaning more informed decisions behind your spend.
It’s simple: Access to more insights = more informed purchase decisions = improved performance.
