Influencer Marketing Trends and Tips | TRIBE

Keeping Up With Instagram Updates

Instagram app updates have been happening once a week for the last six months, so if you’re feeling like you can’t keep up, you’re definitely not alone! Everyone’s favourite new Insta-Stories update stole our hearts in late 2016, overtaking Snapchat in worldwide active users by 50 million per day. With Instagram's clickable links update for their stories, along with other recent additions such as Carousels with multiple photos-sharing, zoom function, comment moderation, sponsored post tag and the Instagram performance analytics update, the opportunities for brands and influencers to achieve and measure their success on the platform is unprecedented! As their growth shows no sign of slowing down, TRIBE CEO Anthony Svirskis has unpacked all you need to know about the new additions. Read his summary of the latest and greatest Instagram updates on AdNews, and how they’re impacting digital marketing, via the link below:

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Industry Trends

Influencer Marketing Predictions 2017

We are racing through the year and the Influencer Marketing space has progressed along even faster. In six months we've seen an industry more regulated, there's been cries of smaller is better, and after events like Fyre Festival, brands are realising celebrity endorsements aren't always authentic. So, how are the industry leader's predictions of influencer marketing trends for 2017 stacking up? Our founder Jules Lund predicted major growth for the influencer industry in 2017 as more brands realise the major benefits of building relationships with citizen influencers and their tribes. Over the last six months TRIBE has launched in the UK, establishing a team in London with substantial growth across Sydney and Melbourne too. So he was bang on the money. You can check out his full prediction and the rest of the thought-leader's influencer trends predictions here.