The objective:
Drive awareness for their ‘Vegan, by Pukka’ range during ‘Veganuary’
The solution:
Food brands often rely on visual content to whet the appetite of their audiences. To celebrate ‘Veganuary’, Pukka asked TRIBE’s TikTok community to incorporate ASMR style audio to showcase how good the products taste, smell and sound.
Nine macro and micro TikTokkers got in close to the mic with Pukka licensing some of the content for use in their own channels.
Tactics used:
Organic performance
...and growing
Watch the content here
by @tarekkhwiss
by @lopwert
by @daveanica
Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.
