Exciting news! Snapchat has officially been integrated into the TRIBE platform, giving brands like yours access to their cool 422 million global daily active users, PLUS our community of Snap creators and their first-party performance data.
But, why Snapchat? As one of the world’s top 10 most popular Social Media platforms and the fifth most popular mobile messaging app, Snapchat holds its own with Social titans like Instagram, TikTok and YouTube.
Keep reading for 3 reasons why Snapchat should be a part of your marketing mix, and how Snap creators and influencers are the secret to connecting with your customers.
1. SNAPCHAT'S HUGE AND HYPER-ENGAGED AUDIENCE (AND IT'S NOT JUST KIDS)
First, let’s bust the myth that Snapchat is just for teenagers. Snapchat certainly attracts a younger audience - 90% of 13-24-year-olds in over 20 countries. But, it also goes broader than you might realise - capturing 75% of 13-34-year-olds, making Snap one of the most-used apps for Gen Z and Millenials.
What’s even better is these age groups intersect with the largest segment of active online shoppers (guilty 🙋♂️) AND the 52% of 18-29-year-olds whose purchase decisions are more likely to be impacted by an influencer’s post.
In other words, on Snapchat, you’ll find the online shoppers you’re looking for, and over half of them are more likely to buy your product after seeing your TRIBE creators market it. With the average user opening the app 40x a day, there’s a massive opportunity to get your brand seen on Snapchat.
#2 SNAPCHAT IS LASER-FOCUSED ON AUTHENTICITY (AND IT'S WORKING)
Snapchat has reinvented itself to position the app as an antidote to the darker corners of Social Media. Their ‘Less Likes, More Love’ positioning is all about creating an authentic space where people gather to share real-life moments and what’s important to them.
And it’s working. Snapchat is expected to increase by 165.7 million users between 2024 and 2028 - that’s 27% growth!
Every day, millions of people use Snapchat to connect with those closest to them. Outside of their inner circles, 87% of Snap users (across generations) say they’re open to seeing brand-sponsored content from creators. This general openness to creator content is even higher when compared to non-Snapchatters.
No matter the Social platform, we encourage brands to partner with authentic content creators because their audiences are more engaged.
A study by Snapchat and Magna Media Trials proves the secret to engagement lies in a content creator’s honesty, authenticity and knowledge - even outweighing traits like humour and confidence.
Given Snapchat is all about connecting with people you know and love, it makes sense that authenticity is paramount in how brands show up on the platform. After viewing a creator’s content on Snap, the positive perception of their content is higher vs. other platforms.
Partnering with the right Snap creators (those who are genuine and feel like a friend), is the perfect strategy to building a positive brand perception.
#3 CREATORS ❤️ SNAPCHAT
Because users love creators on Snapchat, it’s pretty important creators love being there too!
Snapchat puts content creation front and centre. Even its UX design opens the app to the camera first. Every social platform has witnessed the expansion of short-form video and a lot of users still rate Snapchat as the preferred app for creating content. Perhaps there’s something to be said for being the OG, you get good at it!
Snapchat’s emphasis on community and creativity vs. likes and follower size resonates with creators, AND their audiences.
That’s not to say Instagram, TikTok or YouTube etc. aren’t still incredibly popular among content creators, it just explains why (like its users) Snapchat content creators feel so aligned to the authentic, raw and personal ways they can present themselves on the app.
They’re empowered to show their real, unfiltered lives and Snap stars like Teala Dunn attribute this to why her Snap community are so engaged and invested in her content.
Soooo, in a nutshell, Snapchat is where:
🛍️ The majority of Gen Z and Millennial online shoppers can be found
🫶 Creators present the most authentic versions of themselves - which is proven to influence purchase decisions
💸 Brands can build a community of Snap creators to drive awareness, interest and sales
Good news! As Snapchat partners TRIBE has everything you need to run effective Creator Marketing campaigns.
✅ Our community is packed with 1,000s of Snap creators wanting brands like yours to create content for
✅ Our team are trained on Snapchat’s best practices and what it takes to cut through
✅ Our platform delivers 1st-party, real-time performance metrics, direct from Snap’s API - meaning you’ll have all the data you need at your fingertips
PLUS - you’ll access all of the TRIBE platform features and tools designed to streamline and simplify running your campaigns.
Ready to get started? Get in touch by hitting the button below.
