The holiday season is upon us! And with three major events - Christmas, Black Friday and Halloween - jammed into the next few months, there's never been a better opportunity to connect with your customers.
Consumer spending and engagement is at an all time high, and as shoppers start compiling their holiday lists, the power of influencer marketing is at its peak. According to Hubspot, 71 percent of consumers said they were more likely to make a purchase based on a social media reference than any other form of marketing.
71 percent of consumers said they were more likely to make a purchase based on a social media reference than any other form of marketing.
Micro-influencers are a great way to connect with these social-media-savvy shoppers without busting your marketing budget. In fact, studies show that influencer marketing campaigns, on average, earn $6.85 in earned media value for every $1 of paid media!
This festive time of year inspires unique content that not only cuts through the craziness to connect with customers, but can be amplified and promoted on a massive scale.
Here are some thought starters to help you sleigh your holiday influencer marketing campaign!
Halloween
Halloween is a great space to draw retail inspo from. Studies show that 35 percent of consumers look to social media for Halloween decoration and costume inspo.
According to the National Retail Federation’s annual survey, total spending for Halloween was expected to exceed a whopping $9 billion this year in the U.S. alone. So, we've listed some brands that successfully jumped on the bandwagon.
Trick or treat yo’self to these Halloween campaigns to get the creative juices flowing…
- Vaseline Mirror Mirror
- Chupa Chup
- Blossom Hill
Black Friday
There’s no doubt about it - when it comes to online recommendations, influencer marketing is the new black. Armed with their mobile devices, holiday shoppers are now more informed than ever as they search the best deals of the season well before, during and after Black Friday. The result? Mobile searches containing “Black Friday” increased by 80% between 2014 and 2016.
This means it's more important than ever to make your brand easily available and discoverable online.
With an influencer marketing campaign, you can purchase content created by your own customers to use in your digital display advertising and capitalise on those online searches. Place your brand front and centre as consumers browse the best online deals – using ads created by the very people they were designed to engage!
Get your campaign live, create a themed hashtag, and get 100s of influencers pushing your brand to their network to drive those seasonal sales.
Check out these retail case studies!
- Always Sunday
- Topshop
- Braun
Christmas
It’s no secret that Christmas is the biggest time of the year for brands, influencers and consumers. Millennials alone spend a massive $600 billion each year – around $900 each on average during the holiday season – and 50 percent use social media for holiday gift inspiration. As a brand, you’d be crazy not to cut yourself a slice of that (Christmas) cake!
You can also schedule entire influencer campaigns weeks or even months in advance, meaning you can kick start your Christmas marketing campaign while you kick back!
HOT TIP: With 40 percent of consumers beginning their holiday shopping before Halloween, stay ahead of the curve and generate buzz for your upcoming Christmas campaign!
- Ferrero Rocher
- Vaseline
- Odeon
- MARS Celebrations
- Salvation Army
The stats don’t lie, so tap into influencer marketing this holiday season to make it rain(deer).
