The objective:
To trial influencer marketing on TikTok and generate content featuring their branded effect
The solution:
For their first TikTok campaign, Suzuki tested the waters with a hashtag challenge and branded effect. Creators were asked to create video content of themselves achieving ‘success’ in beautiful, random or funny situations and yell at the top of their lungs “SAHHHHHZUUUUUKKKKKIIIII”. To finish, their moment of success is caught in a freezeframe accompanied by the ‘Most Successful Person in Australia’ branded effect. Creators then encouraged viewers to create their own moments using the #SuzukiSuccess hashtag, generating higher reach and brand awareness.
With a brief as creative as theirs, it’s no wonder the TRIBE Creator community were inspired and delivered a variety of ideas and content.
Tactics used:
Organic performance
...and growing
Watch some of the content here
by @joshhelou
by @kassikash
Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.
