When Alcohol Brands Fall Under The Influence
Earlier this month, alcohol brands were slammed by VicHealth for “employing...
Instagram Founders Break Their Silence Over Influencer Marketing
During their thought-provoking discussion at this year’s SXSW festival in...
Influencers Are the New Brands
Our instagram feeds contain high quality sponsored content, runway shows feature popular fashion bloggers, and traditional celebrity endorsements have been replaced by true lovers of the product. It is fair to say that influencer marketing has well and truly taken off! Influencers are now recognised by brands as major marketing channels and are becoming brands themselves. While the difference between influencers and brands once existed, popular influencers have so many followers, they’ve grown their personal brand to the point of and becoming a brand themselves. This uncertainty, along with their unrelatable lifestyles and underwhelming sales results have lead brands towards micro influencers. For an industry based on the “economy of trust”, we think it makes sense to target smaller audiences, spread stronger messages and make a deeper impact. To read more, check out the article here.
Rise of The Silver Influencers
As early adopters of social media, millennials are synonymous with technology and networking platforms. While the typical influencer might be an entrepreneurial millennial using their Instagram accounts to kickstart their career, things are slowly changing. A new wave of silver influencers is gaining momentum, and for good reason. As the fastest growing generation for social media use, the appeal for the middle-aged to jump on the insta-influencer bandwagon is growing. With Instagram’s easy-to-use interface, and the connection with like-minded creatives, these influencers are building quite the tribe! Head over to TRIBE Founder Jules Lund’s article to read more.
The Women Turning Instagram into a Job
Ever wondered what it takes to become a successful insta-influencer? Whether you’re an instagram influencer looking for inspiration, or hoping to gain insight and incentive to develop an influencer marketing campaign for your brand, these inspiring and extremely successful women influencers have built a career and a following around sharing their passion on instagram. Sjana Earp, a 22 year old digital female influencer with over one million Instagram followers attributes her success to timing, luck and passion. Beauty blogger influencer, Chloe Morello, and travel photographer influencer, Lauren Bath, both suggest their love for creating content and work ethic have paved their road to success. As TRIBE CEO Anthony Svirskis explains, it’s all about connecting influencers with the brands they love, and the intimate relationship influencers have developed with their audiences. Get to know these influential instagrammers a little more below:
Keeping Up With Instagram Updates
Instagram app updates have been happening once a week for the last six months, so if you’re feeling like you can’t keep up, you’re definitely not alone! Everyone’s favourite new Insta-Stories update stole our hearts in late 2016, overtaking Snapchat in worldwide active users by 50 million per day. With Instagram's clickable links update for their stories, along with other recent additions such as Carousels with multiple photos-sharing, zoom function, comment moderation, sponsored post tag and the Instagram performance analytics update, the opportunities for brands and influencers to achieve and measure their success on the platform is unprecedented! As their growth shows no sign of slowing down, TRIBE CEO Anthony Svirskis has unpacked all you need to know about the new additions. Read his summary of the latest and greatest Instagram updates on AdNews, and how they’re impacting digital marketing, via the link below:
Influencer Marketing Predictions 2017
We are racing through the year and the Influencer Marketing space has progressed along even faster. In six months we've seen an industry more regulated, there's been cries of smaller is better, and after events like Fyre Festival, brands are realising celebrity endorsements aren't always authentic. So, how are the industry leader's predictions of influencer marketing trends for 2017 stacking up? Our founder Jules Lund predicted major growth for the influencer industry in 2017 as more brands realise the major benefits of building relationships with citizen influencers and their tribes. Over the last six months TRIBE has launched in the UK, establishing a team in London with substantial growth across Sydney and Melbourne too. So he was bang on the money. You can check out his full prediction and the rest of the thought-leader's influencer trends predictions here.
4 Lessons TRIBE's CEO Learnt From Cannes Lions 2017
At the mother of all creative festivals (Cannes Lions International Festival of...
Instagram Kills #ad
As regulatory advertising bodies attempt to guide marketers on the importance...