We’ve been asked nearly every question under the sun from our brands, so we’ve answered the most important ones below.
I've never used influencer marketing before, what's the deal?
It’s about real people giving real endorsements of real products. Brands can connect directly with influencers and pay for authentic endorsements for their product or service. This authenticity allows your brand to reach consumers who directly relate to your brand. It’s a lot cheaper than pouring money into traditional advertising and it’s the most authentic form of endorsement currently available to brands.
How much does TRIBE influencer marketing cost?
Costs vary depending on the TRIBE subscription and service level you choose, and all Pay-Per-Use campaigns incur an Activation Fee related to your level of service.
You're free to browse pitches and submissions in your campaign inbox, and you aren't charged until the final approval of content. When you do approve a submission, we charge 30% on top of the Influencer's fee - this is known as the TRIBE Fee.
Want to know more about our pricing? Click here for a rundown of our bespoke pricing model for teams of all sizes.
How do I create an Influencer Marketing campaign with TRIBE?
Create your campaign in the campaign builder and our team will let you know when it's up and running or help you optimise it. Then, sit back and watch the Pitches from creators roll in.
How can I get the most out of influencer marketing with TRIBE?
TRIBE is an incredibly powerful platform if used well, so here are a few quick tips:
1. Write a clear brief outlining exactly what you’re after. This will save you from any submissions that miss the point and aren’t on brand.
2. Write a basic CTA outlining EXACTLY what you want as clearly as possible.
Once the campaign is live watch the submissions roll in and make sure you stay on top of your inbox. You can do this by declining any posts you don’t want as quickly as possible to make way for more.
3. Show some flair with your brief. Influencers tend to prefer campaigns with a strong brand tone of voice and are well aligned with your brand.
Can you ask an influencer to make changes to their post or price?
You sure can! Use the chat window in your campaign inbox as much as possible to chat with and negotiate with influencers. They aren’t scared of feedback, in fact they crave it, so open the dialogue if the influencer hasn’t quite nailed the brief.
Do I have to provide feedback to the influencer if they're declined?
Please don’t go breaking our influencer’s hearts. Remember, they are genuine fans of your brand who have taken the time to respond to your brief. We value the time they take, and we want them to keep producing top-quality content, so be constructive with your feedback as best you can!
If I pay for the influencer content, do I own it?
If only copyright was this easy! When you pay an influencer, think of it as paying for exposure on their platforms rather than their content. You can repost on your own social channels with credit, but if you’re looking for beautiful content for your paid media channels we can organise that for you too. Here are your options:
1. You can run a Content Campaign where creators craft content but don't post it to their channels. Instead, you license it directly.
2. You can request to license any piece of content from any of your campaigns from your Content Library.
3. You can boost your top-performing posts from your influencer campaigns to run Branded Content Ads on Meta or Spark Ads on TikTok.
If I want to send samples to influencers, how does that work?
If you intend on sending samples, let influencers know in your brief. Once you're up and running, you'll be able to chat directly with them to facilitate the shipping of your product.
Alternatively, if you'd like to reimburse them for purchasing your product let them know in the brief to include the price in their fee.
How do I approve creators?
Each creator submission will include their Pitch, fee, bio & portfolio, their profile and estimated performance metrics. You'll be able to chat directly with creators to provide any feedback or collaborate before Pre-Approving those you want to work with. Pre-Approval commits you to 50% of their fee and gives creators the go-ahead to create and submit their final content. Once they've resubmitted go ahead and approve the post and the creators will publish it to their social account.
Can I manage my brief on the app?
The app is only available for influencers while brands can use the platform. The platform is available to view on most devices and browsers however it feels more at home on Google Chrome.
What are the most successful influencer marketing campaigns?
The best campaigns encourage creativity, originality and challenge our best creators to strive for top-tier content with each submission.
What do I do if I haven't received any new submissions to my TRIBE campaign?
There are a few things you can do to boost the submissions to your campaign and capitalise on the creativity of our influencers.
Contacting your Customer Success Manager is always the first thing you need to do if you have any questions or concerns about a live campaign. We can spend some time looking at the requirements and target influencers that we know will fit best to encourage more submissions and approvals.
