Optus
#FanUpAUS
Influencer marketing
Campaign Objective:
'Fan Up' for our Australian Olympic and Paralympic teams by expressing authentic messages of support in creative, vibrant and entertaining ways. To be played to Olympic athletes in Rio, tailor your tribute to a specific athlete, e.g. Jessica Fox (canoe slalom) Ellia Green (rugby 7s) Cam McEvoy (swimming) etc. Use the hashtag #FanUpAUShow
Campaign Brief:
Submit messages of support for The Australian Olympic and Paralympic teams
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Sentiment
mythreedoxies Woohoo!! Such awesome support for Aussies
doxiesdownunder Aussie, Aussie, Aussie! ❤
kellympreston 🇦🇺👌
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