Run the creator strategies you want, with the expert support you need.
Pay-Per-Use
Annual Agreement
Tailored
Activation Fee per campaign + platform margins
Annual Fee + platform margins
Tailored
Standard support
Standard support
Fully managed and tailored to your needs
Access to Customer Success Manager and Campaign Manager
Dedicated Customer Success Manager and Campaign Manager
Dedicated Customer Success Manager
and Campaign Manager
Single session via video or email
Via video
Video or in-person
Single session via video or email
Via video
Ongoing training for all team members
Periodic check-ins
Periodic check-ins
Structured support plan at every stage from kick-off to campaign check-ins & post-campaign reviews
2 business days
2 business days
1 business day
Access to Community Executive
Access to Community Executive
Dedicated Community Manager & Community Executive
Standard creator planning
Standard creator planning
Strategic creator discovery & upfront shortlists aligned to objectives
Self-managed in-platform 1:1 comms
Self-managed in-platform 1:1 comms
Fully managed creator comms including feedback, negotiations and approvals
Build and manage your own creator groups
Build and manage your own creator groups
Brand-Fan groups customised to meet your creator objectives
In-platform campaign builder & basic review
In-platform campaign builder & basic review
Strategic discovery workshop to build and activate campaigns
Standard support
Standard support
Dedicated Campaign Manager
Standard support
Standard support
As needed via dedicated Customer Success Manager and Campaign Manager
None
Basic account planning prior to commencement
Strategic account planning inclusive of campaign objectives, business objectives, and KPIs
In-platform reporting and analytics
In-platform reporting and analytics
In-platform reporting and benchmarking & customised post-campaign reporting
None
Quarterly Business Reviews
Strategic business reviews as required including performance analysis, insights & recommendations
TRIBE
Power your creator marketing strategies with TRIBE’s end-to-end tech platform, and expert support team.
Agreement Type & Fees
Pay-Per-Use: Activation fee per campaign + platform margins
Annual agreement: Annual fee + platform margins
SERVICE LEVEL
Standard support
SUPPORT
Team
Pay-per-use: Access to Customer Success Manager and Campaign Manager
Annual agreement: Dedicated Customer Success Manager and Campaign Manager
Onboarding
Pay-per-use: Single session by video or email
Annual agreement: Via video
Platform Training
Pay-per-use: Single session by video or email
Annual agreement: Via video
Ongoing Support
Periodic check-ins
Response Time
2 business days
CREATOR DISCOVERY & MANAGEMENT
Team
Access to Community Executive
Creator Sourcing
Standard creator planning
Creator Comms & Relationship Management
Self-managed in-platform 1:1 comms
Brand-Fan Groups
Build and manage your own creator groups
CAMPAIGN MANAGEMENT
Campaign Set Up
In-platform campaign builder & basic review
Campaign Management
Standard support
Campaign Optimisation
Standard support
REPORTING & MEASURING
Account Planning
Pay-per-use: None
Annual agreement: Basic account planning prior to commencement
Reporting
In-platform reporting and analytics
Strategic Business Reviews
Pay-per-use: None
Annual agreement: Quarterly Business Reviews
Agreement Type & Fees
Tailored
Service Level
Fully managed and tailored to your needs
SUPPORT
Team
Dedicated Customer Success Manager and Campaign Manager
Onboarding
Video or in-person
Platform Training
Ongoing training for all team members
Ongoing Support
Structured support plan at every stage from kick-off to campaign check-ins & post-campaign reviews
Response Time
1 business day
CREATOR DISCOVERY & MANAGEMENT
Team
Dedicated Community Manager & Community Executive
Creator Sourcing
Strategic creator discovery & upfront shortlists aligned to objectives
Creator Comms & Relationship Management
Fully managed creator comms including feedback, negotiations and approvals
Brand-Fan Groups
Brand-Fan groups customised to meet your creator objectives
CAMPAIGN MANAGEMENT
Campaign Set Up
Strategic discovery workshop to build and activate campaigns
Campaign Management
Dedicated Campaign Manager
Campaign Optimisation
As needed via dedicated Customer Success Manager and Campaign Manager
REPORTING & MEASUREMENT
Account Planning
Strategic account planning inclusive of campaign objectives, business objectives, and KPIs
Reporting
In-platform reporting and benchmarking & customised post-campaign reporting
Strategic Business Reviews
Strategic business reviews as required including performance analysis, insights & recommendations
FAQ's
Can I run a single campaign?
Yes, you can. Our Pay-Per-Use campaigns are a great way to get a feel for the platform before committing to an annual agreement.
What is an Activation Fee?
Pay-per-use campaigns, for both TRIBE and TRIBE Plus users, incur an Activation Fee. This fee covers your initial platform access, onboarding, training and campaign setup and management. Learn more here.
What is an Annual Fee?
Annual fees provide an ongoing subscription to TRIBE’s tech and team for a full year. When annual fees are paid, no Activation Fees will be charged, which reduces the costs for those running multiple campaigns per year.
What is tailored pricing?
TRIBE Plus customers get customised pricing, tailored to match their exact usage and service needs for a campaign or entire year.
What level of support and service do you provide?
We provide as much or as little as you need to achieve your goals. Our team will happily discuss your campaign and creator needs and develop a solution that best meets them.
Our standard level of support provides access to our online support team and basic access to our Customer Success and Community Managers.
TRIBE Plus users will work with a team of dedicated Customer Success, Campaign and Community Managers providing a premium level of service tailored to your needs.
Is there a minimum spend required to run a campaign?
Allocated budgets begin at $10,000 for Pay-Per-Use campaigns and $2,000 for campaigns under a subscription.
How much do creators charge?
For TRIBE campaigns, we set a fixed budget with you, but creators set their own fees which you will see alongside their submissions to your campaigns.
There are several factors creators consider when setting their fees including; follower size, engagement rate, experience level and content format and quality, so their fees will vary. Learn more here.
For TRIBE Plus campaigns, we can provide set rates with creators in advance so that you know exactly what the costs are before you commence.
How will I be billed?
Annual Agreement Fees can be paid upfront at the beginning of your subscription or monthly via direct debit, for the duration of your subscription.
Activation Fees and campaign budgets are invoiced upfront and payable via credit card or bank transfer.
What are the benefits of an Annual Agreement vs Pay-Per-Use?
By subscribing to TRIBE you’re able to execute long-term and ongoing creator marketing strategies.
You won’t pay an Activation Fee per campaign allowing you to run multiple campaigns across TikTok, Instagram and Pinterest and benefit fully from the platform features designed to build, manage and measure your creator community.
Our pay-per-use campaigns are a great way to experience our technology, creator community and team. An Annual Agreement provides the end-to-end solution marketing teams need to strategically build a community of creators and drive impactful results.
What are the benefits of TRIBE Plus vs TRIBE?
TRIBE Plus combines our industry-leading tech and highly experienced team to deliver tailored solutions for your specific creator or campaign goals. From strategically sourcing ideal creator types to offering a fully managed service, we will collaborate with you on a fixed-price package of premium services, powered by technology for a single campaign or under an annual agreement.
While TRIBE users are able to self-manage their use of the platform and gain a standard level of service from our team, TRIBE Plus users will benefit from an elite and flexible arrangement and commitment to achieving results.
How do I know if TRIBE Plus is for me?
If you want to benefit not just from our leading technology, but the expertise of our team gained from years of industry experience - TRIBE Plus is for you.
We will become an extension of your own team who will work to uncover your goals, eliminate your pain points and strategically develop solutions via once-off campaigns or your ongoing creator marketing strategy.
How do I get started?
Tell us a little about yourself and our team will be in touch!
Influencer marketing used to be hard work; it’s time-consuming with sporadic costs. TRIBE is quick & pricing is clear. Plus, they’re a sh*t hot group of people!
Danny Clayton | Global Head of Social Media & Influencer Marketing - UE Pro
TRIBE is genius! Best advertising product I’ve seen all year!
Michael Davies | Global Media Director
TRIBE allows us to centralise our activity into 1 platform; from sourcing creators & managing contracts to reporting. After 22 campaigns, TRIBE does a whole person's job, if not more.
Luke Faulkner | Senior Manage - Brand Activation & Trade Marketing, Newell Brands